Draft
What changes when buyers ask an AI instead of a search engine
Why the pages that get quoted look different from the pages that used to rank.
Blog
Notes from the work.
Things I've had to figure out for clients, written down so I don't have to explain them twice. Marketing, SEO, AI and the business side of both.
Draft
Your ads aren't the problem. Your follow-up is.
A look at what actually happens to a lead in the first hour, and what it costs you.
Draft
Five automations worth building before you hire another person
The unglamorous workflows that give a small team back a day a week.
Draft
Local SEO for businesses that only sell in one city
What to fix first when your entire market is within twenty kilometres.
Draft
How to brief an agency so you get what you actually wanted
The four things to write down before you take the first call.
Get these when they're published.
One email when something new goes up. No sequence, no pitch.