Case studies
Problem. Strategy. Execution. Result.
Same four columns every time. If a project didn't produce a result worth naming, it doesn't go on this page.
Education · Mysuru
Filling an admissions cycle without cutting fees
Problem
Enquiries were coming in, but most never got a call within the first day. By the time anyone followed up, the parent had already visited two other institutes.
Strategy
Stop buying more leads. Fix response time and the page they land on first, then scale spend only after conversion held.
Execution
New landing page per programme, instant WhatsApp confirmation, lead routing to counsellors, and a weekly review of lead quality with the admissions team.
Result
Add the headline number
Enquiry-to-visit rate, cost per admission, or seats filled against target.
Local services
From invisible in search to found in its own city
Problem
The site had no service pages, slow load times and no location signals. Competitors with weaker offerings ranked above it.
Strategy
Fix the technical base first, then build one page per service and per area, matched to how people actually phrase the search.
Execution
Speed and indexing fixes, service and location pages, schema markup, internal linking, and a rebuilt Google Business Profile with review prompts.
Result
Add the headline number
Keyword positions, organic enquiries per month, or map pack visibility.
Retail & D2C
Spending more without paying more per order
Problem
Every attempt to scale budget pushed cost per order up. Creative was being refreshed rarely, and tracking was under-reporting purchases.
Strategy
Repair measurement first so decisions were based on real numbers, then run a structured creative testing cycle instead of ad-hoc changes.
Execution
Conversion tracking rebuilt, campaign structure simplified, a fortnightly creative test plan, and product page changes to match the ad promise.
Result
Add the headline number
Cost per order, ROAS at higher spend, or revenue over the period.
Corporate training
Bringing a marketing team up to speed on AI tools
Problem
The team was curious about AI tools but using them inconsistently, with no shared standards for output quality.
Strategy
Teach workflows, not tools. Anchor every session to a task the team already does weekly.
Execution
Two-day hands-on workshop, prompt and process library, quality checklist, and a follow-up review session after four weeks.
Result
Add the headline number
Hours saved per week, output volume, or adoption across the team.
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